The first collection of the “new” Sagaform is here 

Now we present our first collection where we show interior details we call Swedish Originals. Timeless, Scandinavian quality design which lasts for generations.

The familiar and the welcoming home is in focus when Sagaform launches its autumn/winter collection 2021. It contains both classics and surprises, all with the purpose of finding its way home.

– For us decoration should be classic, have a good function and always be appreciated to receive or to give away. We have developed our own inhouse design department to produce sustainable and thought-through products which really feel like Sagaform. Classics with a twist to be used on many different occasions, says Beatrice Lindgren, concept and design manager at Sagaform AB.

The classic originals are based on colours and obvious shapes of nature which gives a lovely and relaxed Scandinavian style. Products with a clear function and well thought-out design. The materials we use are various types of wood and glass and the fine textiles are matched with blackness to create exciting contrasts to those otherwise lovely bright nuances.

– Our new glass series Saga represents Sagaform in an excellent way – a classic shape with a lovely discrete detail of a ribbed stalk on the foot. We also launch wool blankets with stylish beige and grey stripes, candle holders and napkin rings. If you ask me, every product of the collection feels well thought-out and sustainable, precisely what Sagaform stands for, says Beatrice Lindgren.

 Every product in Sagaform’s collection provides an extra meaning. They are details adding something special, they are easy to like and give away. Sagaform’s assortment is divided into four categories – decoration, textiles, kitchen and outdoor life. All with a Scandinavian design and a clear function in focus.

See all the news for the autumn here











We at Sagaform care about relationships. That is why we always regard our design as a great gift to someone we love but also for ourselves. The gift should be easy to give away with the purpose to raise many smiles on the receivers’ face



See all new products here!





Gift ideas and kitchen accessories made in timeless Scandinavian design which cares for the familiar. We call them Swedish Originals, classic quality products that will keep year after year, that will be used and appreciated by many families and generations. Stylish and functional design which will find its way home in so many fantastic ways. catalogs, which you can download as a PDF or order at home.

See all the news for the autumn here or download the catalog


Sagaform AW2021